Sophie Castell

The imagination phase is about creating the vision of what you want to be and where you want to get to. Articulating your aspirations and focusing on future achievement can energize your organization and inspire all those who work in it, as well as helping develop concrete milestones by which to monitor performance. I can help you set the destination for your organization and map out the forces that are likely to shape its future:

  • What is our vision for the future of our organization?
  • What are the key future uncertainties?
  • What critical forces are likely to affect our business?
  • How are our customers likely to change?
  • How are our markets likely to develop?
  • What are our competitors likely to do?
  • How might we respond to these changes?
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