Sophie Castell

Until 2003 I worked for The Coca-Cola Company where I served as Vice President heading up the Diet Coke Business Unit in North America. I took the business into growth for the first time in five years, turning round the company’s most profitable brand in its largest global market. Prior to being transferred to Coca-Cola HQ, I worked for the company in Europe in a number of strategic planning and marketing roles, developing award-winning integrated communication programmes. My earlier career crossed a number of disciplines including marketing consultancy and research across a variety of sectors, working as a research biochemist and running a semi-professional opera company.

I combine my consulting work with teaching, public speaking and volunteering. I have tutored MBA students at Cass Business School and taught at the London College of International Business Studies. I am a business mentor for the Princes Trust and also volunteer extensively with the National Autistic Society; setting up and chairing a new branch and being elected to the National Council in 2007.

A graduate of University College London, I hold an MBA (with distinction) from Cass Business School and a Ph.D. from the University of Bristol. I am a member of the Institute of Directors, the Strategic Planning Society, the Association of MBAs, and the Market Research Society and am a fellow of the Chartered Management Institute and the Royal Society of Arts. From 2004 to 2007 I was a member of the UK government Advisory Committee on Advertising.



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